5 Brand Fundamentals Startups Must Get Right From Day One: Rob Meyerson on The CMO Club
In an article for The CMO Club, Meyerson walks through a five-step branding process, from initial research to ongoing brand management. Pulling from the latest edition of Designing Brand Identity, which Meyerson co-authored with the book’s creator, Alina Wheeler, the article provides tips for every step of the process.
