Brand Naming: the book

Until you have a name, you don’t have a brand.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.

Best-practice tactics and advice from the world of professional naming

In Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, you’ll learn:

  • What makes a good (and bad) name

  • The step-by-step process professional namers use

  • How to generate hundreds of name ideas

  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand

Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Praise for Brand Naming

  • Marty Neumeier, author of The Brand Gap

    Marty Neumeier, author of The Brand Gap

    “A brand name is the number-one touchpoint a product or company will ever own. And now, thanks to the generous clarity of Rob Meyerson, there’s a book about it. Get this onto your shelf.”

  • Denise Lee Yohn

    Denise Lee Yohn, author of What Great Brands Do

    “This is the bible for brand namers. Brand Naming is the resource that all branding professionals need to have at their fingertips. Armed with the rigorous process, illuminating examples, and thorough list of resources in this book, you will be able to create a valuable brand name with confidence.”

  • David Aaker

    David Aaker, author of Aaker on Branding

    “This book is breathtakingly complete in its coverage of naming. It’s also entertaining—full of fun naming anecdotes. A brand name can dramatically affect the success of a new brand and can enable or constrain future strategies. You need to read this book to get your brand name right.”

  • Martin Lindstrom

    Martin Lindstrom, author of Brand Sense and Buyology

    “Rob Meyerson has written a must-read: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, which is the most complete and detailed book about naming. Read this book and you will be learning from one of the best.”

  • Emily Heyward

    Emily Heyward, author of Obsessed

    “Naming is one of the most critical steps in building a winning brand, and it’s hands down the most challenging. This book provides an incredibly thoughtful, thorough, and actionable resource, with invaluable guidance on what matters most when choosing a name, and what doesn’t matter at all. It’s a must read for agencies and entrepreneurs alike!”

  • Sasha Strauss

    Sasha Strauss, Founder and CEO of Innovation Protocol

    “Naming is a beast, and this book slays.

    My brand strategy book collection was missing this key resource. Set next to Aaker on brand architecture and Neumeier on brand positioning, Meyerson delivers the keystone guide to brand naming. This permanent desk resource is perfect for the entrepreneur or the brand classroom. Don’t name anything without it.”

  • Nancy Friedman

    Nancy Friedman, Fritinancy

    “A 162-page guide to just about everything a namer needs to know to get started and build a practice.”