AIGA Philadelphia event: Alina Wheeler, 20 years of Designing Brand Identity

Heirloom principal Rob Meyerson will join AIGA Philadelphia at a special event to celebrate 20 years of Alina Wheeler’s iconic book, Designing Brand Identity.

The event will feature an exhibit that walks through the history of the book, from the first edition (2003) to the sixth (2024), for which Meyerson served as Wheeler’s co-author. Also that evening, Meyerson will participate in a panel discussion with Alan Jacobson and Jason Rothman of J2, Mike Smith of Smith & Diction, and Robin Goffman, creative director on the sixth edition of the book.

WHEN: Friday, October 25, 2024, 5:30pm–8:30 PM

WHERE: Center for DesignPhiladelphia, 1218 Arch St. Philadelphia, PA 19107

TICKETS: Register here

Alina Wheeler | 20 years of Designing Brand Identity