At Heirloom, we create strategies that work. Names and identities that resonate. Brands that stand the test of time.

Intangible

value

that lasts.

Recent projects

What we do

Heirloom is a brand strategy, identity, and naming agency. Through our range of branding services, we help business leaders build stronger brands.

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A hand with a light-colored sleeve extends from a hole in the ground and points upward, supporting a horizontal bar with geometric shapes on it, including a large circle, a triangle, and a small rectangle, all in shades of purple and blue.
Illustration of a hand holding a compass with a purple and blue color scheme.
Minimalist illustration of a hand extending from a hole in the floor and holding a big pencil.
An illustration of a hand holding binoculars with eyes (made of O's from the Heirloom logo) visible in the lenses.

Our clients

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Our clients

Adobe logo in purple text.
A logo with a purple circle and the words "Meta AI" underneath.
Purple cloud-shaped graphic with the word 'salesforce' in lowercase letters in the center.
The logo of Citrix in purple text on a white background.
A purple and white isometric graphic of a 3D letter Q with the text IONQ below it.
J.D. Power logo in purple text
The HPE logo in bold, lavender-colored letters on a white background.
The logo for Flex, with stylized text in lavender color on a black background.

Who we are

Led by Rob Meyerson, Principal and Founder

Rob is a brand consultant and professional namer whose past clients range from startups to the Fortune 100. He is the co-author of the sixth edition of Designing Brand Identity and author of Brand Naming.

Cartoon illustration of two people standing side by side; the woman is holding a smartphone, and the man has his arms crossed. The woman is balancing a stack of books and a coffee mug on her head, with a laptop open in front of her. The man is smiling and appears relaxed.
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What our clients are saying

  • A woman with curly blonde hair, wearing a black top, smiling and resting her chin on her hand.
  • A woman with long, wavy brown hair and a bright smile. There is a quote expressing gratitude and excitement for new opportunities, attributed to Gina from Environments. The quote is in blue text on a white background, with purple quotation marks at the bottom right corner.
  • A headshot of a woman with long dark hair, smiling, wearing a black sleeveless top, against a white background.
  • Close-up of a woman with short blonde hair, wearing earrings, in a setting with a blurred background. "They were always on time, on budget, and over-delivered. They were easy to work with and super smart." attributed to Elizabeth / Lineate

What our clients are saying

  • A woman with curly blonde hair and a black top smiling with her hand resting on her chin, seen in a circular headshot. The quote reads: "Heirloom is knowledgeable and humble, and they keep projects on track with clear milestones. They provide authentic results within a positive collaboration." attributed to Jane / EMyth.
  • A woman with long, wavy light brown hair, smiling, in a professional setting. She is wearing a black top and a gold necklace.
  • A woman with shoulder-length brown hair and a black sleeveless top smiling, with a quote about Heirloom and professional approach, attributed to Emily from Alongside.
  • A woman with short blonde hair smiling, with a background of wooden walls. Contains a quote: "They were always on time, on budget, and over-delivered. They were easy to work with and super smart." attributed to Elizabeth / Lineate.
Illustration of a paper airplane with a dashed curved path behind it (drawing by Dan Misdea).

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